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PPC Executive

What you’ll be doing:

We are seeking a PPC executive to join our team at Internet Fusion Group, growing and defining our global PPC programme. You will be conceiving and delivering growth and optimisation of campaigns for the Internet Fusion portfolio of e-commerce websites including Surfdome.com, Countryattire.com and Webtogs.com. Reporting to the E-commerce Director, you’ll be working on a fast growing digital marketing programme.

It’s a huge project with global market exposure and the successful candidate will need to be someone who is self-motivated, hand on and eager to take on a big challenge. The ideal candidate will have a strong analytical and commercial mind-set, experience working with large data sets and an eye for detail.

This is primarily a PPC focused role – however due to the agile nature of our team you will be exposed to paid social, display, and retargeting. We want the successful candidate to be enthusiastic about expanding their remit and growing their skills as a digital marketer.

Responsibilities you’d have:

  • Work with the E-commerce Director to develop a paid media strategy and activity plan that drives retention and acquisition growth efficiently.
  • Develop and refine new and existing audience segmentation.
  • Build and manage PPC campaigns across search engine partners.
  • Analyse and optimise global activity on a constant basis according to business KPIs.
  • Be responsible for weekly and trade reporting of activity to global business stakeholders.
  • Liaise with content team to establish a content calendar and improved consumer proposition to support business growth.
  • Own and develop a robust cross-channel testing strategy to maximise performance.
  • Work with the wider Digital team to develop a cross-channel strategy and global insight strategy.

Skills that we’re looking for:

  • 1-2 years experience working in digital marketing preferably agency side.
  • Proven experience of creating and implementing paid social, PPC and display marketing campaigns.
  • Experience with Paid Social tools Facebook Business Manager, Power Editor, Ads Manager desirable but not essential.
  • Experience with PPC tools Google AdWords, Analytics, Bing Ads.
  • Experience with Google Doubleclick or any third party bidding tool desireable but not essential.
  • Advanced excel user.
  • Strong technical understanding of measurement and tracking with a proven analytical background.
  • A keen interest in action sports and the action sports industry.

What’s in it for you:

  • Excellent remuneration package.
  • Working with some of the most advanced digital advertising partners and technologies.
  • Breakfast every morning.
  • Shoreditch based offices.
  • Weekly fitness and sport sessions.
  • 40% staff discount.
  • Beer fridge Fridays.
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